Saturday, December 25, 2010

Capture an Opt-in, DO NOT Squeeze a Visitor

Squeeze Page Not Optional

Wide spread advice is that you should force your traffic to a Squeeze Page before allowing them to proceed. This is intended to quickly build your email marketing list. This technique may be appropriate for an established business, one that can afford to risk having the visitor Exit the page without Submitting -- their information.

If you are new to Online Marketing and Earning Quick cash is your Top priority be sure to make the Submission optional. The reason here is that many visitors will not Submit their information unless they Trust you and Value your Bait, er.. potential Offer Content, more than their own Privacy risk.

How many Squeeze Pages have you closed to Exit without Submitting your Opt-in information? 
( Often this starts a series of Exit pop-up page offers )  ;-(    More on Exit pages later.  ;-)

If you have a Visitor on the way to being a paying Customer, do not needlessly risk losing the sale.

It is better to Capture a happy Lead through an Opt-in  rather than try to Squeeze a reluctant visitor and have them flee -- possibly NEVER to establish Trust and belief in your Value to them.

Catch you later  ;-)