Saturday, December 25, 2010

Capture an Opt-in, DO NOT Squeeze a Visitor

Squeeze Page Not Optional

Wide spread advice is that you should force your traffic to a Squeeze Page before allowing them to proceed. This is intended to quickly build your email marketing list. This technique may be appropriate for an established business, one that can afford to risk having the visitor Exit the page without Submitting -- their information.

If you are new to Online Marketing and Earning Quick cash is your Top priority be sure to make the Submission optional. The reason here is that many visitors will not Submit their information unless they Trust you and Value your Bait, er.. potential Offer Content, more than their own Privacy risk.

How many Squeeze Pages have you closed to Exit without Submitting your Opt-in information? 
( Often this starts a series of Exit pop-up page offers )  ;-(    More on Exit pages later.  ;-)

If you have a Visitor on the way to being a paying Customer, do not needlessly risk losing the sale.

It is better to Capture a happy Lead through an Opt-in  rather than try to Squeeze a reluctant visitor and have them flee -- possibly NEVER to establish Trust and belief in your Value to them.

Catch you later  ;-)


Thursday, July 22, 2010

Start Website of Own

Start Business with a Website of Your Own

Information OVERLOAD, Summer environment, and lack of Focus all add up to a slo-o-w start.

Still editing my first non-provided website which outlines what you need to start an online business. The " " website presents a summary of selected results of extensive research, as opposed to Promoting a single System that worked once. The selection is appropriate for business Newbies on a tight budget and conforms with the prevailing advice that you do NEED a website of your own.

Tuesday, June 8, 2010

Blogger Online

Online Marketers need a website of their own and unless you have more than a shoestring budget to promote traffic to that website, low cost or maybe free publicity.

I will share my experience as I experiment and develop my website and this blog.

Often very small glitches derail progress, bringing everything to a temporary but complete stop. For example, when setting up this blog I was required to provide a Blog Name. What ...? No contextual help available on the setup page and no reply to my forum post. ;-(

It turns out I was to merely create a new name for this blog ... Shoestring Start. Should it be my Nickname, Brand-name, general interest, main subject, or a niche...?

Oops, time flies.

Back later.